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Background

One-development is a division of One-marketing Limited, created by founder Ian West to provide training and skills development and coaching.

Ian West began his career with a degree in art and design, working in London as art director for one of the UK’s leading paperback publishing houses as well as some major advertising agencies. Qualifying in Marketing, Ian then moved to the Midlands founding his own marketing consultancy working on many major brands including Qualcast, Adams Foods, Evode, Lotus, Royal Doulton and many more.

In the 1990’s he was responsible for setting up one of the first digital divisions for a leading agency in Birmingham. One-Marketing was founded in 2002 and has had a very focussed approach to digital, international and sustainable marketing, with strategic alliances with some of the most forward thinking marketing services providers. Training & personal development was soon recognised as a major driver in business success, and with a degree in psychology under his belt, Ian took a close look at the four 'p's of marketing and realised the importance of the fifth 'P' - people. For over ten years now, focusing upon developing people has been at the heart of the company's philosophy.

International business has always been at the core. Since 1991, Ian has been involved with MAPP, (Marketing Advertising and Promotional Partners) a leading network of marketing services companies across Europe and beyond and is a past president of the group.

The company is a key provider of training, especially in the international arena, delivering training for exporters on behalf of UK Government and helping businesses from outside the UK to business in Great Britain.

One-Development works from offices in the Midlands and the South East of England.